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9 mistakes we made with our new homepage

9 mistakes we made with our new homepage

Bobby Pinero | | 4 min read

Matt Hodges, a product marketing pro, tears down our new website. Here are the top nine lessons we learned.…
A day in the life of a first finance hire

A day in the life of a first finance hire

Bobby Pinero | | 6 min read

It’s 7:45 a.m. on a Thursday, and you walk into the office with a giant travel mug of coffee in your hand. It’s almost the end of the week, but you still have a million things on your to-do list, and…
Equals raises $16M Series A from A16Z to replace Excel

Equals raises $16M Series A from A16Z to replace Excel

Bobby Pinero | | 3 min read

Today, we’re excited to share that we’ve raised a $16M Series A led by Andreessen Horowitz. As part of a16z’s investment, General Partner Kristina Shen will be joining our Board. We’re also thrilled…
Equals raises $6.6M from David Sacks at Craft Ventures to replace Excel

Equals raises $6.6M from David Sacks at Craft Ventures to replace Excel

Bobby Pinero | | 4 min read

"Regardless of the other tools out there, spreadsheets are the best interface for working with data. We are excited about Equals because they are building a fundamentally better, more connected spread…
Perfecting Your Content Strategy

Perfecting Your Content Strategy

Bobby Pinero | | 2 min read

John Collins is a legend in content marketing. He was first to take on the role at Intercom, starting from a team of one to produce 1,200 blog posts, over 200 podcasts, and 12 full-length books, reach…
How to run your SaaS pricing project

How to run your SaaS pricing project

Bobby Pinero | | 3 min read

Today I had the chance to talk with Abde Tambawala, a good friend, former colleague at Intercom, and one of the leading authorities on software pricing. As a partner at Simon-Kucher, he led over twent…
On when to turn on growth

On when to turn on growth

Bobby Pinero | | 3 min read

Today I had a chance to sit down with Alon Wertheimer, a brilliant mind in early-stage growth. Alon was the first marketing hire at two startups: Aaptiv and Truebill. He shared with us many of the les…
The red streaks report

The red streaks report

Bobby Pinero | | 3 min read

Today I sat down with Darius Contractor, one of the best growth folks in technology. His record speaks for itself: he’s led growth for Dropbox, Facebook Messenger, and Airtable. He’s now the Chief Pro…
Intermediary metrics: goaling, not gaming

Intermediary metrics: goaling, not gaming

Bobby Pinero | | 3 min read

Mike Duboe led growth at the early stages of Stitch Fix, a subscription-based, data-driven clothing company, which is now publicly traded. Now a partner at Greylock Ventures, Mike is a master at findi…
The mistake most CFOs make scaling FP&A

The mistake most CFOs make scaling FP&A

Bobby Pinero | | 3 min read

In his eight years as CFO, Bill Losch took Okta to through multi-billion dollar IPO and left it at a valuation of over $30 billion. He’s an expert in building finance teams from the ground up, and tod…
On being the first finance hire

On being the first finance hire

Bobby Pinero | | 3 min read

Ed Park was the head of FP&A at Facebook through their IPO, then joined Asana as their first Finance hire, and then was CFO at Enjoy Technologies. All 3 today are publicly traded companies. You’d be h…
Growth starts with defense

Growth starts with defense

Bobby Pinero | | 3 min read

In Episode 1 of our new series, Insights in Action [https://insights-in-action.equals.app/], we sit down with Ray Ko, currently a Partner at Social Capital and former Director of Growth and Analytics…
Revenue is the best north star metric

Revenue is the best north star metric

Bobby Pinero | | 2 min read

A couple of posts came out over the past week in the data space that got me fired up. Benn Stancil wrote “Startups shouldn’t care about Revenue” and then Anna Filippova followed that piece with “The P…
Building your first department level budgets

Building your first department level budgets

Bobby Pinero | | 3 min read

You’ve spent months going back and forth with your CEO, stakeholders, and board. Finally, the high level company plan is set! Everyone’s aligned to the ARR and burn goals, and the assumptions and stra…
Why every scaling finance team is understaffed

Why every scaling finance team is understaffed

Bobby Pinero | | 2 min read

Every scaling finance team is understaffed, and it’s almost always for the same reason. We do it to ourselves. Finance leaders are all too familiar with the more-than-double-what-we-could-ever-af…
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