Learn about Equals
Because the world needs better dashboards

Because the world needs better dashboards

Bobby Pinero | | 4 min read

The explosion of data tooling over the past decade led to a lot of innovation but also a ton of wasted analysts’ time (and dead dashboards). It was time for an entirely new approach.…
The fallacy of freemium in SaaS

The fallacy of freemium in SaaS

Bobby Pinero | | 4 min read

Deciding to make Equals free was one of the riskiest decisions I’ve made as CEO of Equals. I went into it with a ton of conviction. And I turned out to be wrong. I broke our business.…
Sharing the decks we used to raise a $16M Series A

Sharing the decks we used to raise a $16M Series A

Bobby Pinero | | 4 min read

As a follow up to our last post, today we’re sharing the decks we used to raise our Series A led by Andreessen Horowitz. Our advice: own the narrative. Below, we’ll walk you through what this means to…
A walkthrough of our pitch deck that raised $6.6M

A walkthrough of our pitch deck that raised $6.6M

Bobby Pinero | | 4 min read

I get asked by founders all the time for insight on how we raised our initial round. I get asked to review decks. I get asked to share our deck for inspiration. When your business and product are stil…
9 mistakes we made with our new homepage

9 mistakes we made with our new homepage

Bobby Pinero | | 4 min read

Matt Hodges, a product marketing pro, tears down our new website. Here are the top nine lessons we learned.…
A day in the life of a first finance hire

A day in the life of a first finance hire

Bobby Pinero | | 6 min read

It’s 7:45 a.m. on a Thursday, and you walk into the office with a giant travel mug of coffee in your hand. It’s almost the end of the week, but you still have a million things on your to-do list, and…
Equals raises $16M Series A from A16Z to replace Excel

Equals raises $16M Series A from A16Z to replace Excel

Bobby Pinero | | 3 min read

Today, we’re excited to share that we’ve raised a $16M Series A led by Andreessen Horowitz. As part of a16z’s investment, General Partner Kristina Shen will be joining our Board. We’re also thrilled…
Equals raises $6.6M from David Sacks at Craft Ventures to replace Excel

Equals raises $6.6M from David Sacks at Craft Ventures to replace Excel

Bobby Pinero | | 4 min read

"Regardless of the other tools out there, spreadsheets are the best interface for working with data. We are excited about Equals because they are building a fundamentally better, more connected spread…
Perfecting Your Content Strategy

Perfecting Your Content Strategy

Bobby Pinero | | 2 min read

John Collins is a legend in content marketing. He was first to take on the role at Intercom, starting from a team of one to produce 1,200 blog posts, over 200 podcasts, and 12 full-length books, reach…
How to run your SaaS pricing project

How to run your SaaS pricing project

Bobby Pinero | | 3 min read

Today I had the chance to talk with Abde Tambawala, a good friend, former colleague at Intercom, and one of the leading authorities on software pricing. As a partner at Simon-Kucher, he led over twent…
On when to turn on growth

On when to turn on growth

Bobby Pinero | | 3 min read

Today I had a chance to sit down with Alon Wertheimer, a brilliant mind in early-stage growth. Alon was the first marketing hire at two startups: Aaptiv and Truebill. He shared with us many of the les…
The red streaks report

The red streaks report

Bobby Pinero | | 3 min read

Today I sat down with Darius Contractor, one of the best growth folks in technology. His record speaks for itself: he’s led growth for Dropbox, Facebook Messenger, and Airtable. He’s now the Chief Pro…
Intermediary metrics: goaling, not gaming

Intermediary metrics: goaling, not gaming

Bobby Pinero | | 3 min read

Mike Duboe led growth at the early stages of Stitch Fix, a subscription-based, data-driven clothing company, which is now publicly traded. Now a partner at Greylock Ventures, Mike is a master at findi…
The mistake most CFOs make scaling FP&A

The mistake most CFOs make scaling FP&A

Bobby Pinero | | 3 min read

In his eight years as CFO, Bill Losch took Okta to through multi-billion dollar IPO and left it at a valuation of over $30 billion. He’s an expert in building finance teams from the ground up, and tod…
On being the first finance hire

On being the first finance hire

Bobby Pinero | | 3 min read

Ed Park was the head of FP&A at Facebook through their IPO, then joined Asana as their first Finance hire, and then was CFO at Enjoy Technologies. All 3 today are publicly traded companies. You’d be h…
Twitter Privacy Policy
© 2023 Equals Technologies, Inc.