Maximize marketing ROI with live ad spend tracking
Abbey Lauren Minondo | | 2 min read
You've taken the first step on your journey to digital success - you have a few Google Ads campaigns live and running. But how do you know if they’re truly making an impact? The key lies in tracking performance.
With Equals, you can connect directly to your Google Ads data to keep a pulse on statistics like clicks and impressions in real-time. Here’s the template to get you started and a few pointers to help you start spending your hard earned dollars (more) wisely.
🥅 First, start with clear goals
Clarifying your goals is like laying down the blueprint for your tracking journey. It allows you to align your efforts with the right metrics, ensuring you're measuring what truly matters. So, before getting deep in the data, take a moment to step back and define your campaign's objectives. Are you looking to boost sales, drive app downloads, gather leads, or increase newsletter sign-ups? Get clear on your goals and start kicking them.
🪄 The numbers to keep an eye on
Conversion. It’s the heart of any ad campaigns’ success. It’s the moment an ad accomplishes its goals, prompting a valuable customer action. Whether it's a website purchase, app download, or phone call, conversion is your ultimate yardstick of success. Equals’ Google Ads' Performance template breaks down the effectiveness of your ad campaigns in driving these actions: by showing clicks, impressions, and other conversion activity over time.
💰 Measure (and calculate) ROI
As the saying goes, "What gets measured gets managed." Measuring your return on investment (ROI) is a paramount metric that encapsulates the true impact of your ad campaign. ROI reflects the ratio of your net profit to your advertising costs, revealing the health of your campaign's profitability.
Calculating ROI is straightforward: the value of each conversion should exceed the cost incurred to achieve it. When the dollars spent on clicks lead to significant revenue from conversions, you've hit the ROI jackpot. This relationship signifies a successful campaign that contributes positively to your bottom line.
👍 Start optimizing your marketing spend with Equals
We’ve written the queries for you. All you need to do is open up your workbook and watch your data flow through. We’ll do the calculations for you.
Get the template and spend more time nursing your inner Don Draper, and less time going mad over working in a rigid dashboard.
Have questions? Just reach out, we’ll be happy to help.
By Abbey Lauren Minondo
Business Operations at Equals