surefoot saves 5 hours a day using Equals
Abbey Lauren Minondo | | 2 min read
“Moving from R to Equals has truly made us more efficient. We’re easily saving 5 hours a day. Getting the equivalent of half a person's time back each week is huge.” – Case White, Director of Client Services & Implementation
Discovering the opportunity
surefoot helps clients improve their digital customer experience to catalyze growth. Companies like Hydro Flask, Brooklinen and Solawave rely on their services, which include data analysis based on a mix of user research, experience design, and A/B testing. Since most of their work requires clear, metrics-driven deliverables, having a seamless way of extracting this data is critical to their operations.
Case mentions that Equals has been a noticeable time-saver for the company. “With our prior automation, there were still some manual steps in pulling an in-flight monitoring report, and it would take us about 10 minutes per live test per day. With Equals, we spend about 10 minutes setting up a test initially (i.e. only one time!), then it runs automatically each day. So we're saving at least 10 minutes per live test each day. This translates to almost 25 hours saved per week.” Talk about getting off on the right foot!
By Abbey Lauren Minondo
Business Operations at Equals